The controversial tradwife aesthetic celebrates traditional gender roles, domesticity, and an idealized vision of mid-20th-century homemaking. While it has garnered a following, it has also sparked debates and criticisms due to its origins in the tradwife movement. Yet brands are jumping on the trend with their 2024 designs. See why...

Coquette aesthetic combines vintage Victorian-era looks with updated 1950s styles. It features a feminine and delicate appearance with ruffles, lace, flow, and refinement. The trend has a sweet and flirty vibe that blends balletcore elements. A Gen Z trend, its gained popularity among influencers who combine playful lace, ruffles, pastel colors, and bows into a sophisticated look.