Boho Chic Revival: Master the Trend of Effortless Cool
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you’ll like Boho Chic, if you like:
flowy
relaxed
free-spirited
unstructured
vintage
timeline & influencers
In the 1970s, Stevie Nicks (of Fleetwood Mac) becomes the undeniable boho chic style icon
In 2004, Sienna Miller became synonymous with boho chic after her appearance at Glastonbury
Supermodel Kate Moss is photographed sporting the shortest shorts with Hunter boots in subsequent years at Glastonbury, giving her festival queen status
In 2006, the press commonly showcased the bohemian-inspired looks of former child stars Mary-Kate and Ashley Olsen who had already become fashion icons when they launched their brand, The Row
In 2007, inspired by Kate Moss, style icon Serena van der Woodsen from “Gossip Girl” (played by Blake Lively) brought Upper East Side bohemian style mainstream
The rise of fashion photography on social media in the early 2010s took off with flower crowns, boho chic and army jackets, with Urban Outfitters' brand Free People experiencing tremendous growth
The record breaking 2014 & 2015 seasons of the Coachella music festival (first taking place in April of 1999 in Indio, California) showcased boho chic fashion among celebrities with the popular #coachella hashtag serving as an online clothing catalog of boho chic fashion among celebrities and concert-goers alike, leading to its oversaturation and the trend melted by 2020
Autumn/Winter 2024 Paris Fashion Week brought a runway resurgence of boho chic with a more ‘mature’ update from luxury fashion houses Rabanne, Marant and Chloé
Boho Chic Aesthetic Gift Guide
Sundresses (long floral print, Amazon)
Long flowy skirts (tiered maxi skirt, Amazon)
Crop tank tops (SweatyRocks knit tank, Amazon)
Denim cut-off shorts (HUDSON Devon, Amazon)
Knit cardigan (Free People Robyn cardi, Amazon)
Wellie rain boots (Hunter Wellington, Amazon)
Statement belt (braided rope, Amazon)
Sunglasses (Ray-Ban gradient square, Amazon)
Crochet crossbody bag (The Sak Lucia, Amazon)
Crochet backpack (The Sak, Amazon)
Headband (feather & bead, Amazon)
Knee-high leather boots
Pajamas (floral knit, Amazon)
Similar Trends
festival aesthetic, maximalist, shabby chic
The boho chic aesthetic draws inspiration from hippie culture and fashion of the 1960s. It's all about expressing your unique spirit and embracing a carefree lifestyle. This trend has evolved and now combines mismatched patterns, layered textiles, and personal expression to create a look that's more Coachella than Woodstock. Bohemian style of the 2020s rejects traditional dress in favor of counterculture aesthetics, yet with more flair.
The term "bohemian" has traditionally referred to the French Bohemians of the mid-19th century. They wore updated medieval fashion with free-flowing garments, gypsy-inspired accessories, and colorful, weathered fabrics. This style was significantly different from the mainstream fashion of that period, hence its association with counter-culture. While boho style has evolved and matured, it continues to be a reflection of a free-thinking and progressive lifestyle - more maximalist compared to its minimalist style counterparts - as evidenced by its layers, accessories, and silhouettes.
Boho chic aesthetic is inspired by hippie culture with denim shorts, loose fitted tops, beaded jewelry and braided hair | Unsplash
Boho Chic Style Guide: A Modern Take on Free-Spirit Fashion
Fashion:
Unstructured and enchanting: The boho chic aesthetic is characterized by loose, flowy, and unstructured silhouettes. Relaxed fits with natural fabrics, such as flouncy maxi dresses, wide or bell-sleeved tops, mixed print skirts, and flared lounge pants. Items are embellished with hippie-inspired prints, patterns, and embroidery.
Lack of rules: One of the great things about boho chic is its lack of strict adherence to any rules creating a free-flow style that mixes and matches patterns and colors.
Hair:
Beachy waves and braids: Effortless, tousled waves are quintessentially boho. Use a sea salt spray or curling wand to achieve this look. Try loose fishtail braids, messy crown braids, or half-up boho braids.
Headbands and flower crowns: Accessorize with a loose headband or tied piece of leather. Adorn your hair with flower crowns or floral or feather hairpins for a more dramatic boho touch.
Makeup:
Natural Glow: Keep your makeup fresh and dewy with a lightweight foundation or tinted moisturizer. Stick to neutral eyeshadows in earthy tones but add a touch of shimmer to the inner corners of your eyes.
Bronzed cheeks and nude lips: Bronzer helps achieve that natural sun-kissed glow. Opt for nude or peachy lip colors and gloss for a natural look.
Accessories:
Layered jewelry: Mix and match different lengths and textures of necklaces. Stack multiple bracelets (and rings), combining leather, beads, and metals. Choose long, dangly earrings that may mix elements such as feathers, beads, or natural stones and crystals.
Hats, scarves, shawls, sunglasses: Drape a colorful scarf or macrame shawl over your shoulders for added style. Oversized sunglasses bring a high-fashion contrast touch to a more natural aesthetic. Stand out with oversized hats, and oversized fringed bags to complete the look.
Nails:
Natural and Earthy: Keep your nails short or medium length. Choose neutral shades like beige, taupe, or pale pink in a matte nail polish.
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