The difference of preppy in today’s fashion
Tamara Bellis
Dear Trendy,
Why is “preppy” so much different today than it used to be?
Signed,
Old School Prepster
Dear Old School Prepster,
We hear you, today’s preppy is not your (or your mom’s) preppy. The preppy style of today differs from the 1980s version in several ways, reflecting changes in social values, fashion trends, and accessibility to luxury brands.
The term "preppy" was actually derived from preparatory (“prep”) schools - private institutions that primarily existed to prepare students for admission to Ivy League universities (think: Harvard, Yale, Princeton). These schools often had strict dress codes that emphasized conservative attire. This style became adopted beyond the classroom and prep schools as it was associated with social status. Seen in country clubs and elsewhere, the styles were considered classic silhouettes exuding timeless elegance. Preppy fashion was based on lifestyles focused on etiquette and traditions.
In the 1980s, designers created a bold play on this prep-school style that was characterized by flashier colors, prominent logos, and a more "in-your-face" approach. With the excess of the ‘80s, preppy became a loud and visible marker of wealth and privilege. Brands like Ralph Lauren and Tommy Hilfiger became hugely popular (followed by Abercrombie & Fitch in the 1990s), and their logos were prominently displayed on clothing, associated with the "yuppie" culture of the era. Although wildly popular, preppy fashion could be seen as exclusive and elitist, with a more rigid and formal style. Preppy included strict adherence to specific rules such as polo shirts with popped collars, color combinations - especially in pink and green, pairing clothes with loafers or boat shoes, and committing to a limited set of brands and designers.
Today’s version of preppy is characterized by a more subtle and relaxed interpretation yet it’s still a trend, with its followers and preferred brands or silhouettes. Influenced by the leisurewear trend and updated with brands that are popular with 2020s teenagers (e.g., Lululemon and Vineyard Vines), preppy style has become more understated, subtle, and wide-reaching. Just as school dress codes have relaxed, individuals nowadays are more likely to mix and match casual elements such as leggings and t-shirts to create a preppy-inspired look that is unique to them, versus the more rigid 1980s version. There's a focus on comfort and personal expression within the classic framework. Overt brand logos are not as common, and poppped collars have been replaced by hoodies.
The popularity of preppy style has led to its wider availability across various price points too, including popular “dupes” (duplicates) of brand-name items being available at significantly lower price points. Even many mainstream brands now offer affordable takes on classic preppy pieces, making the look more accessible to a broader audience.
While the origins of preppy style are linked to specific social and educational institutions, the style has transcended its initial boundaries and is now embraced by a diverse range of individuals who appreciate its classic and timeless appeal.
TLDR; while the core principles of classic tailoring, high-quality materials, and timeless elegance were popular in the 1980s preppy, the modern preppy style is a more relaxed, inclusive, and accessible interpretation. It reflects changes in social values, fashion trends, and consumer preferences.
As we say: “You wear you.”
xoxo
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